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Drift & Co.
Drift & Co.E-commerce · Brand & Packaging
Brand IdentityPackaging
Challenge

A DTC skincare brand launching across four retail channels needed an identity sophisticated enough for luxury shelves yet accessible for mass digital audiences.

Approach

Brand architecture built on botanical illustration and editorial typography. Packaging system developed across 18 SKUs.

Outcome

Sellout at Anthropologie debut. 3× conversion rate on DTC site versus pre-rebrand baseline.

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Luminary Labs
Luminary LabsSaaS Product · UX & Systems
Product DesignUX Research
Challenge

A research platform serving 50,000+ academics globally needed a radical UX overhaul — reducing tool-switching friction and surfacing insights faster.

Approach

Information architecture rebuilt around citation graphs and collaborative annotation. Modular component system deployed across 14 product surfaces.

Outcome

40% reduction in task completion time. Expanded to three new institutional markets within six months of launch. ThinkTank will get to your vision are you ready to see your Dreams come true for your Product.

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Chapter OneEdTech · Brand System
Brand IdentityEducation

A children's digital publishing startup needed a brand that felt magical to kids aged 6–12 while maintaining credibility for parent and teacher procurement.

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Volta MobilityMobility · App Design
App DesignMotion

An electric mobility startup needed an app that made charging, routing, and fleet management feel effortless for consumers and fleet operators alike.

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Solstice FilmsEntertainment · Brand & Identity
Brand SystemMotion

An independent film studio transitioning from commercial work to original content needed a brand that could hold its own against major streaming platforms.

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